Intel Security Digital Safety Program - Intel Security, Discovery Education and National Cyber Security Alliance, StopThinkConnect.org
According to a 2014 McAfee study conducted by Intel Security, 14 percent of youth between the ages of 10 and 18 have posted their home address online, while only 61 percent have enabled privacy settings on their social profiles, compromising their online safety.
Five years ago, McAfee employees (now a part of Intel Security) decided to take their passion for online safety beyond their offices and into their communities. The program began as a grassroots effort to teach kids to be safe online. Today, it has evolved into a formal employee volunteer program with curriculum developed in partnership with the National Cyber Security Alliance that is now available in 11 languages. This popular initiative is now one of Intel’s top three volunteer programs.
As word about the program spread, requests outweighed Intel Security’s ability to provide volunteers. In an effort to create a program accessible by kids, teachers and parents anywhere, Intel Security made a significant investment and partnered with Discovery Education in 2014 on an education initiative designed to teach children to make safer decisions online. Self-paced, modules teach children and their parents about cybersecurity, cybersafety and cyberethics. The program is marketed via Discovery Education’s online platforms, educator newsletters and social media campaigns.
Intel Security’s strategy included a global brand building program that differentiates it from other security brands and creates emotional engagement as well as targeted involvement in schools, an important customer segment.
Through the employee volunteer program, Intel Security has trained more than 250,000 school- aged children and parents worldwide. With the support of Discovery Education, Intel Security aims to make its curriculum available to millions of children, parents and educators around the globe.