Blue Water Project: Royal Bank of Canada and nonprofits that protect watersheds and provide clean drinking water
The RBC Blue Water Project is their $50 million philanthropic commitment to hundreds of organizations throughout the world that are committed to protecting the earth’s most precious resource: freshwater. Each of the videos in RBC’s Blue Water series presents the story of a different member grant recipient.
Judges were captivated by the way in which RBC provided context for their $50 million grant through the use of this video series. Showing each freshwater challenge in conjunction with an RBC-grant-funded solution made quite a wave. Numbering each video by project number demonstrated that rising tides float all boats while maintaining a compelling storytelling focus.
