The Recovery Project
A&E Television Network and Faces & Voices of Recovery, National Council on Alcoholism and Drug Dependence, Inc. and Community Anti-Drug Coalitions of America
For 8 seasons, A&E Television Network’s Emmy-winning series
Intervention has told stories of addiction and recovery. Incredible response from viewers, addicts, families and treatment professionals inspired A&E to make Recovery its signature corporate cause; founding The Recovery Project in 2008.
More than 22 million Americans struggle with addiction, yet fewer than ten percent receive treatment. A&E Network created The Recovery Project – a national, multi-platform campaign to help break the stigma of addiction and raise awareness that recovery is possible.
In 2010, A&E Network created a multi-platform social outreach program and ongoing advocacy campaign to acknowledge addiction as a treatable disease and to promote recovery. Joining with strategic governmental and nonprofit organizations, A&E sponsored an 11,000+ person National Recovery Month hub event and over 100 local Recovery Month events around the country. In addition, they worked with partners to select “Recovery Delegates” from each state, created PSAs, held local events like town hall meetings and created online resources.
Judges were moved by A&E’s ability to boldly take on a controversial topic without being controversial. Of particular note was how the campaign thoughtfully identified credible local delegates to help lead this important conversation.