Heroes at Home, Sears Holdings Co. and Rebuilding Together
Sears developed this program to provide home repair assistance to military veterans and their families because it combined the company’s expertise (home services) with a cause that would appeal to shoppers. Its first two fund-raising drives in 2007 raised more than $3.7 million company donations and customer donations at checkout and Sears credit card transactions. This funding paid for renovations for more than 300 military veterans and was judged such a success that it is being expanded and repeated this year.