Thanks & Giving 2006, Target Corp. and St. Jude Children’s Research Hospital
This program, part of the hospital’s largest fundraising effort that takes place during holiday time, involved creating an item that Target shoppers would need during the holidays: a plush elephant gift card holder whose profits ($1.50 per item) were donated to the hospital. Supported by ads in People, newspapers, in-store materials and product placements, the program raised more than $300,000, part of Target’s overall donation of $1 million to St. Jude.
