Healthy Bedtime Habits for a Lifetime, Colgate-Palmolive Co. and Reading Is Fundamental
Launched when parents and retailers had back-to-school on their minds, this multi-layered program is aimed at promoting reading and brushing teeth as healthy bedtime routines while engaging Colgate retailers and local RIF affiliates. Among the local integration activities: Colgate donated book collections and organized in-store readings to benefit retailers that supported the program while RIF helped publicize free dental care visits by Colgate’s mobile Bright Smiles Bright Future vans. On the national level. a website where parents and children could fill in a reading and brushing log to receive a free toothbrush received high levels of traffic during the promotion.
