AT&T’s MySBC eBill Paperless Program: AT&T and The National Arbor Day Foundation
Saving and planting trees was the lead incentive offered to AT&T customers to sign up for paperless, electronic billing. Online communications, bill inserts and publicity were the main vehicles for informing consumers that if they switched to an eBill service, AT&T would give $1 to The National Arbor Day Foundation to plant trees. Nearly 500,000 customers opted in which saved the company millions in paper, printing and mailing costs, saved thousands of trees, reduced paper waste and funded the planting of nearly 500,000 trees.
