The Great American Bake Sale, Parade Magazine, Share Our Strength, ABC Television, Betty Crocker and Tyson
In just its first year, this quintet collaborated on a program that generated more than 1 Billion (media impressions. It was featured twice on the cover of Parade, written into the plot of the late John Ritter’s sitcom “8 Simple Rules For Dating My Teenage Daughter”, was the focus of a Betty Crocker FSI, was adopted by 10 retail chains, produced five mall events, leveraged the Box Tops for Education program and incorporated many more outreach elements. When the dust (or should we say flour) had settled, more than $1 million had been raised and more than 350,000 people baked, sold or bought as part of the first Great American Bake Sale.
