What actions are millennials taking to support good causes in today’s turbulent political climate?
The last two years of Achieve’s comprehensive 10-year study on millennial cause engagement in partnership with the Case Foundation looked specifically at millennials’ interactions with causes during and after a U.S. presidential election year. What they found was surprising and led them to dig deeper into not just the cause-related actions themselves, but what was behind those actions.
In this webinar, Achieve President Derrick Feldmann shares key takeaways from their latest research and recommendations to enable brands, nonprofits and cause organizations to better understand this exceedingly important, vibrant generation – one whose voice is rising ever louder and clearer.
You Will Learn:
- How activism fits into the cause actions of today’s millennials
- Which characteristics of social issues tend to see higher millennial participation rates
- Millennials’ levels of engagement in social issues, how levels are selected and how they evolve
- The characteristics of millennials who participate at each level of engagement