This week, an impressive point of sale milestone, a partnership to empower girls and a creative transactional cause marketing campaign supporting veterans:
St. Jude’s 2016 ‘Thanks And Giving’ Raises $107 Million
Congratulations to St. Jude on their 2016 Thanks and Giving campaign and their corporate partners and customers for raising more than $107 million to support the St. Jude mission of finding cures and saving children battling cancer and other life-threatening diseases. Top fundraising partner Best Buy raised more than $18.2 million.
Always and Walmart Support Girls in Sports with “50 Teams, 50 States” Program
Always and Walmart have teamed up to create a social good program called “50 Teams, 50 States” aimed at helping keep girls confident through sports participation. Always partnered with retailers to drive awareness of the benefits of keeping girls in sports, and is supporting #LikeAGirl programs at retailers across the country. The duo has provided resources in the form of new equipment, uniforms, facilities upgrades and funds to teams around the country.
Ep203: Cracker Barrel Rocks Veterans’ Lives with ‘Operation Rocker’
Over on the podcast, Megan and Joe talk to Sloane Lucas, Manager, Corporate Citizenship, Cracker Barrel Old Country Store, about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they’ve given so much to protect.