The BCA Campaign Issues The Call-to-Action: Every Action Counts. What’s Yours?
PRNewswire– New York, NY, October 1, 2015
Breast cancer is the most common cancer in women worldwide and a disease that impacts people in every corner of the globe.1 In recognition of all the things we do, big or small, in the fight against breast cancer, The Estée Lauder Companies’ 2015 Breast Cancer Awareness (BCA) Campaign is empowering women, men and families around the world to help defeat this disease through the universal call-to-action “Every Action Counts. What’s Yours?” Expanding upon the platform, “Let’s Defeat Breast Cancer. We’re Stronger Together.” , The 2015 BCA Campaign invites people to share all the meaningful ways they take action on BCAcampaign.com and social media channels @BCAcampaign, and support lifesaving breast cancer research by making a donation to the Breast Cancer Research Foundation® (BCRF).
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of BCRF, has been a leading voice for breast cancer awareness around the world, sparking a global movement that has helped save millions of lives and fund groundbreaking breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $58 million to support global research, education and medical services, with nearly $46 million funding 185 BCRF medical research grants worldwide over the past 21 years. These funds have directly resulted in significant innovations and improvements in care, from the launch of an early-phase breast cancer vaccine trial to improved ways to assess risk in young girls from families with multiple cases of breast cancer. This year, The BCA Campaign is committed to raising $6 million to support global breast cancer research, education and medical services and will continue to evolve its focus from enhanced awareness to increased action.
William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc. stated, “I have the unique privilege of being able to witness the diverse efforts of our colleagues and partners around the globe and championing their visions for The BCA Campaign. I can’t help but think about how proud my mother would be to know that her effort continues to gain momentum and continues to have an important impact on people’s lives each and every day. Every action taken in this fight brings us closer to our goal of ending breast cancer.”
Central to The 2015 BCA Campaign is a global, interactive digital experience, brought to life through BCAcampaign.com and social media @BCAcampaign. An uplifting video, spotlighting authentic actions from around the world, will serve as inspiration and encourage people to share how they take action by posting a photo, video or message on BCAcampaign.com or on Instagram or Twitter using #BCAstrength. For every action submitted on BCAcampaign.com or unique post on Instagram or Twitter with #BCAstrength between October 1, 2015 and World Cancer Day on February 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through BCRF, with the goal of funding up to 500 research hours ($25,000) through the support of the global digital community. This is just one part of The BCA Campaign’s broader global fundraising efforts.
Throughout the year, actions submitted from across the globe will be curated and featured on BCAcampaign.com to showcase the power of collective efforts to defeat breast cancer. For the first time, The BCA Campaign is enlisting the support of its global community to curate an international, multimedia project that will be unveiled worldwide on World Cancer Day, February 4, 2016. All actions submitted on BCAcampaign.com between October 1 and December 31, 2015 will be eligible for inclusion. This inspiring project will beautifully capture the range of actions being taken around the world to end this disease.
Fabrizio Freda, President and CEO of The Estée Lauder Companies Inc. said, “At The Estée Lauder Companies, we believe that each person can play a role in helping to defeat breast cancer through unique and impactful action. I am so proud of our Company’s collective achievements around the world, as we continue to elevate global education and medical research for breast health through The BCA Campaign.”
Elizabeth Hurley, Global Ambassador for The BCA Campaign stated, “We have accomplished so much, but there’s still a lot of work ahead of us to make breast cancer a thing of the past. Simple gestures, from reminding your friends to schedule their annual health appointments to making a donation in a loved one’s honor to support lifesaving research, can go a long way. When we join together and take action together for a common goal, we really can accomplish anything.”
The following highly sought-after and iconic brands of The Estée Lauder Companies are contributing to The 2015 BCA Campaign by selling Pink Ribbon products or making donations to BCRF: Aveda, Bobbi Brown, Bumble and bumble, Clinique, Darphin, Donna Karan New York, Estée Lauder, Jo Malone London, Lab Series, La Mer, Origins, Prescriptives, Smashbox, Tom Ford Beauty and Tory Burch. In true “We’re Stronger Together” spirit, these brands are united in their support of The BCA Campaign’s mission to defeat breast cancer through education and medical research.
Beginning in October 2015, the global BCA Campaign will:
Bring awareness to the importance of early detection and breast health globally by distributing educational brochures and millions of Pink Ribbons at The Estée Lauder Companies’ brand counters worldwide, as well as through BCAcampaign.com and social media @BCAcampaign
Convene The Estée Lauder Companies employees around the world to participate in walks, fundraisers, auctions, concerts and other events to benefit BCRF and local breast cancer charities
Host a variety of workshops, seminars and trainings to raise awareness of breast cancer and early prevention
Illuminate buildings, monuments and landmarks worldwide in glowing pink lights to raise awareness of breast health and empower people worldwide to take action to defeat breast cancer; in New York, the iconic Pink Ribbon will scroll across the mast of the Empire State Building, which will be lit in brilliant pink; additional illuminations include The Eiffel Tower in Paris, The Palace of Culture and Science in Warsaw, Some Sevit in Seoul and Shanghai Symphony Hall in Shanghai, and The Bandra-Worli Sea Link in Mumbai and Las Condes City Center in Santiago, among others
Kick off Breast Cancer Awareness Month by engaging BCA Campaign spokespeople at key events worldwide that demonstrate “Every Action Counts.” On October 1, William P. Lauder, Executive Chairman of The Estée Lauder Companies, will ring The New York Stock Exchange Closing Bell®, joined by inspiring individuals who are taking action to defeat breast cancer in a variety of ways, from conducting lifesaving breast cancer research to volunteering to raise awareness of the disease.
This year’s global BCA Campaign print ad artfully showcases the authentic and diverse ways that people around the world are taking action to support The BCA Campaign, and their collective power. The images include employees, researchers, consumers, brands, key partners, spokespeople and relatable families to inspire people everywhere to continue joining together to defeat this disease.
To participate in The 2015 BCA Campaign and share the actions that you’re taking in the fight against breast cancer, visit BCAcampaign.com and follow on social media @BCAcampaign and #BCAstrength. Each and every action can make a difference, and when we join together, We’re Stronger Together.
ABOUT THE ESTÉE LAUDER COMPANIES’ BREAST CANCER AWARENESS (BCA) CAMPAIGN
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in 1992 by the late Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $58 million to support global research, education and medical services; with nearly $46 million funding 185 Breast Cancer Research Foundation® (BCRF) research projects worldwide over the past 21 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands.
For more information on The BCA Campaign, visit www.BCAcampaign.com or follow on Facebook: www.facebook.com/BCAcampaign, Twitter: www.twitter.com/BCAcampaign, Instagram: www.instagram.com/BCAcampaign and YouTube: www.youtube.com/BCAcampaign.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M•A•C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, GoodSkin Labs, Tom Ford, Ojon, Smashbox, Ermenegildo Zegna, AERIN, Osiao, Marni, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle and GLAMGLOW.