In this episode of CauseTalk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President, Strategic Innovation & Digital Experience, at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies.
On the show, Brock, Megan and Joe discuss:
- How the new Heads & Tails app harnesses two of the internet’s favorite pastimes: taking pet selfies and helping a good cause
- How many people have “won” the donation/gift card so far
- The length of this promotion
- The goal in creating an app
- The plan for keeping engagement high
- How Petco plans to monetize the app
- Getting the word out about the app
- Customer response to date
- Lessons learned so far
- The role this app will play moving forward
Mentioned Links
Heads & Tails
