Today on CauseTalk Radio Megan and Joe pilot a new format for the show. While we still plan to have guests and do interviews, occasionally we want to experiment with just talking about what’s happening in the cause world! We’ll review some of the latest campaigns, promotions and posts from the social good space.
We need your feedback on this new format!
On today’s show we discuss:
1. Two announcements! First, it’s never too early to start thinking about attending the Cause Marketing Forum Conference June 1-2, 2016. Second, submit your wicked awesome cause marketing campaign for a 2016 Halo Award, which will be presented at the CMF conference.
2. Giving Tuesday. Megan and Joe discuss some of the resources available for Giving Tuesday from Network for Good, Hubspot, Causecast, For Momentum and Joe’s blog (including this Giving Tuesday Pinterest board). We also discuss the Better Business Bureau’s tips for giving wisely on Giving Tuesday.
3. REI’s #OptOutside. REI is canceling Black Friday and sending their employees – and customers – outside for the day. Is this a wise, purpose-driven business decision or just, well, marketing??
4. Is Movember Dying? Megan and Joe discuss the November campaigns we’ve seen – including this one from Maytag. But is Movember more about marketing than raising money? Is it time to move beyond the stache? Whitney Dailey at Cone Inc. offers her perspective on Millennials and Movember in this article. Also, while Megan disagrees, Pinktober needs to fade to black.
Finally, Joe shares a very deep, deep insight about the tree of good. Megan is both moved….and mortified!
Love this different format? Hate it? Share in the comments below or by leaving a review in iTunes.
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