This week Joe and Megan and talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause.Coca-Cola is testing the machines in its home city of Atlanta in a partnership with the American Red Cross. Learn why Coca-Cola chose the American Red Cross and what future iterations of this vending machine project might look like in a city near you! See an image of the vending machine below.
Engaging consumers where they are and when they care is the future of cause marketing. Tune in now!