This week, Megan and Joe talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good.
We explore how (and why) companies transform “one off” cause-related products into signature cause platforms, how “invisible” sustainability initiatives comes to life through consumer-facing cause efforts and why local activation is still a powerful weapon in a cause marketer’s arsenal.
Here are the 5 trends we discuss as featured in Network for Good’s white paper:
- Crowdsourced Philanthropy
- (Digital) Action Campaigns
- Issue Awareness Campaigns
- Cause Affinity Platforms
- Social Enterprise Spinoffs