When it comes to embedding giving into their business, eBay has long been a leader. It’s Giving Works initiative allows both buyers and sellers on eBay to contribute to causes they care about. Now eBay has a new way for nonprofits to engage consumers on the platform. The below is excerpted from a Forbes post:
Launched on Giving Tuesday, Nov. 29, the eBay for Charity team’s new Gifts That Give Back initiative allows charitable organizations to “sell” donations as gifts for others. Partner nonprofits are the ASPCA, March of Dimes, Habitat for Humanity, CARE, the American Red Cross and the American Cancer Society. When someone gifts through the program, eBay doesn’t take a cut; 100% percent of funds gifted go to the organization. Gifts are available at $25, $50, $75 and $100 levels. More charities could be added, depending on the interest level and consumer response.eBay already has sizable platform with the potential to reach 165 million buyers around the world, and has found through its own research that that 75% of Americans are excited to give a gift that benefits a charity. Douglas Wirnowski, eBay for Charity’s general manager said,
This was a natural extension as we currently allow our sellers to donate a portion of sales to nonprofits and buyers can also give directly to charities through purchases or via Give at Checkout program.