Doritos is back with a new limited-edition bag of (no) chips, this time in support of Rock the Vote. In a clever twist, the limited-edition bags are empty, helping people understand that if they don’t vote, they don’t get a choice. Starting tomorrow, people can order a bag of ‘No Choice’ Doritos and send them to someone not registered to vote.
As part of the Boldest Choice campaign, the Doritos brand is introducing a limited-edition Doritos bag created for those not registered to vote. It has no taste, no crunch and no chips to illustrate that, if you don’t make a choice, you don’t get a choice.