“More than 2.5 million users who took part in the “Coins for Change” promotion between December 14 and 24 agreed to donate two billion virtual coins they earned by playing games on the popular Arctic-themed children’s Web site. Members could choose to donate those coins—which are usually spent to buy gear and apparel for their penguins avatars—to funds devoted to one of three charities protecting the environment, improving pediatric medical care or helping children in developing countries. ” (1/1/08)
