Whether you are a cause marketing beginner or veteran, work for a business or a nonprofit, these pre- and post-conference workshops will allow you to gain insights that will help you advance in 2017 and beyond. Separate fees apply for each of these high-touch, small group sessions.
All workshops will be held on May 31, 2017 from 8:00am – noon.
Business Leader Summit
(Open only to full-time, senior nonprofit executives)
This closed-door, business-only session provides you with a unique opportunity to bond with peers and pick up success strategies for blending purpose and profit. Moderated by EFG President David Hessekiel, this highly interactive session emphasizes group discussions and problem solving. Session highlights include:
Employee Engagement — Increasingly important on most company priority lists, creating effective programs that attract participation, build morale and make a difference is tough work. Boston Beer Company’s Risa Sherman offers insights based on her company’s journey.
Making the Business Case — One of the common, unspoken secrets in our field is how difficult it can be to get C-suite leaders to attach solid business goals to social initiatives. Rodan + Fields’ Kari Hayden Pendoley helps us tackle the issue of getting the buy-in to create truly sustainable programs.
What’s Your Issue? — Based on a pre-conference survey of summit participants, we’ll reveal the hot topics and break into interest groups for frank, constructive discussions.
Corporate Alliances 101 for Nonprofits
Want to “get in the game” or increase your success at building alliances with corporations? This four-hour class taught by Catalist’s Brittany Hill and Maureen Carlson provides the solid foundation you need.
Rich with case studies, this powerful program covers critical issues including:
– Setting goals and expectations
– Achieving organizational buy-in
– Prospecting and getting meetings
– Creating winning proposals and closing deals
A perennial favorite, this workshop has provided hundreds of nonprofit executives with valuable tools for launching and improving their corporate programs.
Nonprofit Leadership Summit
Experience this popular, closed-door gathering exclusively for senior nonprofit executives interested in frank, private discussions of common challenges, and new ideas from industry leaders.
First, we will delve into national/affiliate dynamics and explore ways to foster better coordination from partner cultivation through program execution. To enrich our discussion, a panel of veteran program leaders will share their perspectives and For Momentum’s Mollye Rhea, the summit moderator, will premiere the results of an industry survey.
Then we’ll hear about the latest legal issues such as internet and social media promotions and unrelated business income tax from Karen Wu, partner at Perlman and Perlman. We’ll leave plenty of time for Karen to address your legal questions.
Finally, we’ll engage in discussion of evolving and expanding needs for effective employee engagement programs with TEGNA Media’s Robbin Steed who brings special insight from her role as chair of Atlanta’s Corporate Volunteer Council.
This valuable opportunity to bond with and learn from your colleagues at other organizations only comes once a year: Don’t miss it!