“Cone, pioneer in the field of cause branding, has named Procter & Gamble veteran Craig Bida to play a dual role as head of its recognized Cause Brandingsm and Nonprofit Marketing disciplines. Craig Bida will join Cone this September as executive vice president. He has more than 20 years of experience in the private, public and nonprofit sectors, including an 11-year tenure at Procter & Gamble where he managed some of the world’s leading brands.” (9/9/10)
