The Coca-Cola Company announced the creation of the Haiti Hope Project to create opportunity for 25,000 Haitian mango farmers and their families by supporting the development of a sustainable mango juice industry in the country. Consumers can contribute to this Project by purchasing Odwalla Haiti Hope Mango Lime-Aid launched in the United States this month and a similar Odwalla Haiti Hope beverage to launch early summer in Canada — 100 percent of the profits will be directed to the Project. Odwalla is a juice company that for 25 years has lived by three principles: make great juice; do good things for the community; and build a business with a heart. Odwalla Haiti Hope Mango Lime-Aid is a delicious blend of Mango and Lime in a refreshing, quencher-style beverage, that may be found at select retailers. Anyone can give directly to the Project, without the purchase of the beverage, by texting “mango” via their mobile device to 50555. (3/31/10)