Campaign: Take Aim Campaign
Company: Stride Everyday
Nonprofit Partner: Prostate Cancer Foundation
Launch Date: October 17, 2011[/box]
Urinary incontinence is one of the unfortunate effects of prostate cancer surgery for some men. Absorbent and discrete STRIDE Everyday Underwear is designed to help post-surgical prostate cancer patients with that issue. The makers of STRIDE Everyday Underwear have pledged to donate $1 for every pair of briefs sold to the foundation to support prostate cancer research.
Clearly this is a logical fit. So far no mention of the campaign on the STRIDE website or Facebook page — a gaffe we see all too often when cause marketing campaigns are announced.