Premier Wine Imports Pairs Cause Marketing with Kosher Wine

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Campaign: Premier Wine Imports Cause Branded Model

Company: Premier Wine Imports

Nonprofit Partner: Various Jewish Nonprofit Organizations

Launch Date: October 2011

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Campaign Description:  

Premier Wine Imports, a new business specializing in marketing boutique Israeli wines, will pair wines with Jewish nonprofit organizations and funnel 10 percent of every sale to those nonprofits as part of their business model.

Our Take:  

It's not often we see religion enter into the mainstream cause marketing realm.  For this highly-specialized product, it's a match made in heaven.  Have you seen campaigns that successfully incorporate religious charities into their cause marketing?  Tell us about them in the comments below.