Campaign: Hiring Veterans
Nonprofit Partner: Wounded Warrior
Launch Date: July 3, 2013
In the latest campaign on their Causes.com Connect for Good platform, AT&T has launched an effort to raise funds and awareness for Wounded Warrior Program’s ‘Warrior to Work’ program. Community members are asked to take a pledge to support a vet by sharing the AT&T vets career page, following WWP on Linkedin or tweeting a message of support. For each action, $2 will be donated to the charity (up to $100,000).
As highlighted by Stuart Elliott in a recent New York Times article, Independence Day marketing messaging is increasingly focused on engaging consumers around military-centric causes. This campaign from AT&T is a prime example and gives individuals very specific, directed and simply actions they can take to both support their job-creation effort via social channels as well as unlock a donation. What other Independence Day cause marketing has caught your attention this week?