Campaign: Innovation for Fatherhood
Nonprofit Partner: National Fatherhood Initiative
Launch Date: February 7, 2012[/box]
erhood Initiative (NFI) and Nissan have partnered in a new cause marketing initiative, “Innovation for Fatherhood” targeted at fathers nationwide. Online resources include guidelines on choosing the right car for your family, practical tips on maintenance and safety, and advice on making the most of family bonding time in the car.
We're always interested to see cause campaigns targeted at men, since they tend to be in the minority. This particular campaign seems to rely heavily on its nonprofit partner, NFI, to spread the campaign message to its constituents. A nice addition to this campaign in the future might be a donation tied to a Nissan test drive.