Campaign: Join to Care
Nonprofit Partner: Texas Children’s Cancer Center
Launch Date: December, 2012
Continuing their charitable partnership, Montblanc and Texas Children’s Cancer Center have launched a new cause marketing campaign allowing consumers to show their support for children fighting cancer by purchasing a bracelet to be given to the parent of a pediatric cancer patient this holiday season. With each purchase, $50 of the $350 pricetag will go to Texas Children’s Cancer Center.
This campaign caught our attention because, unlike most other product-centered cause campaigns, this product is actually donated to a parent of a sick child rather than kept by the purchaser. As of this post’s writing, the campaign was impressively over halfway to their goal of raising $85,000. What do you think of this unique cause model? Weigh in below.