Campaign: Great Wolf Lodge Annual Snowland Event
Company: Great Wolf Lodge
Nonprofit Partner: Big Brothers Big Sisters
Launch Date: December 3, 2011
Agency: Fleishman Hillard
[/box]Campaign Description:
As a new feature of indoor-waterpark chain Great Wolf Lodge's annual Snowland winter event, guests will be able to enjoy a meal inside a life-size Gingerbread House through December 25. Each house measures 10 feet by 12 feet and took over 400 hours to complete. $20 will be added to each party's bill and donated to Big Brothers Big Sisters.
Our Take:
This cause campaign is too sweet to resist!
We love that the main attraction of this annual event brings the Lodge's cause partnership front and center and hope they take the opportunity to simultaneously share a mission-focused message with guests.
*************************************************************************************************************************
Welcome to Cause Update!
Get new posts via RSS Feed or have them delivered to your inbox.
More? Also make sure to sign up for our free monthly newsletter.
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns from 2011? You'll find more here.
[…] To enhance a holiday experience, Great Wolf Lodge water parks are offering consumers the chance to eat dinner inside a giant gingerbread house; $20 is added to the bill as a donation to Big Brothers Big Sisters. […]
[…] To enhance a holiday experience, Great Wolf Lodge water parks are offering consumers the chance to eat dinner inside a giant gingerbread house; $20 is added to the bill as a donation to Big Brothers Big Sisters. […]