Campaign: Feast for All
Company: P&G’s Pepto Bismol Brand
Nonprofit Partner: Feeding America
Launch Date: November 8, 2011
[/box]Campaign Description:
As the brand known as a remedy for Thanksgiving overindulgence, Pepto Bismol has teamed up with Modern Family’s Eric Stonestreet and Feeding America with the goal of providing 2 million Thanksgiving meals to those in need. When consumers “Like” the Pepto Bismol Facebook page, the dollar equivalent of 8 meals will be donated to Feeding America.
Our Take:
A food-centered holiday like Thanksgiving is certainly an apt time for Pepto Bismol to launch a cause marketing campaign in an attempt to draw attention and proactive sales. Interestingly, this appears to be a campaign limited to Facebook – perhaps by budget? We suspect there is a pre-arranged minimum donation by the brand, though there’s no mention of such in any public-facing communications.
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Looking for more examples of cause marketing campaigns from 2011? You’ll find more here.