In an effort to further analyze marketplace trends and define actionable insights around Corporate Social Responsibility (CSR) for 2018, Catalist engaged in a qualitative interview process with more than 150 CSR executives. Through a series of online surveys, interviews and focus groups, Catalist was able to extract stellar insights and define key CSR trends across all corporate sectors. The Future of Profit With Purpose summarizes those trends, while providing actionable insights and marketplace data points, CSR executive tips, feedback and quotes.
- 2/3 of Americans say it’s more important to be able to have a tangible impact on an issue than be familiar with the organization they are supporting.
- The reputational value of corporate responsibility can account for 7 to 11% of a firm’s overall value, and corporate responsibility can provide risk protection of 4 to 7% of sales.
- 82% of companies list “expertise” as one of the top three reasons they partner with a nonprofit organization.
- More than 79% of U.S. consumers expect personalized experiences from the brands they shop with.