Times are tough, but Campbell Soup Co. is betting consumers will still consider philanthropy when making their buying decisions. Campbell has revamped its Labels for Education program, which donates equipment and educational supplies to schools upon receipt of qualifying soup proof of purchases. The effort is the first makeover for the 36-year corporate giving platform, which has relationships with 75 percent of U.S. schools. Whereas the old Labels for Education logo featured a Campbell soup kid wearing a graduation cap, the new design is less Campbell-branded to allow for increased brand partnerships, said Mike Salzberg, head of Campbell Sales Co. (6/27/09)
