“Burt’s Bees Partners with NAPPC to Raise Awareness of Colony Collapse Disorder
(CSRwire) DURHAM, NC – November 2, 2007 – The mysterious disappearance of bees, called Colony Collapse Disorder (CCD), is a growing threat to honey bees, the mainstay of pollination services in agriculture. Bee-friendly, natural personal care company Burt’s Bees is addressing this environmental issue by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts. Burt’s Bees will also partner with the North American Pollinator Protection Campaign (NAPPC both with research funding as well as a heightened awareness push later this year.” (11/2/07)
