A second-year effort from Bridgestone and Boys & Girls Clubs of America rewards consumers for their $5 point of sale donations with a coupon book containing $150 in savings and rebates from Bridgestone and partner companies. Vendor partners include Interstate Batteries who will donate $.25 for each free battery check performed and ITW/QMI Professional Automotive Products will donate $.05 for each coupon book sold.
Bridgestone Retail Operations (BSRO) today kicked off the second year of its “Driving Great Futures” cause-marketing partnership with Boys & Girls Clubs of America (BGCA) with a nationwide promotion across its company-owned retail network. “Driving Great Futures” supports BGCA’s “Great Futures” campaign to elevate the role of out-of-school time in reversing negative trends in the areas of poor academic performance, obesity, drug use and youth-related violence. The program’s goal is to help the 11 million kids and teens who leave school each day without a place to go when the final bell rings and the 43 million who don’t have access to summer learning programs.