Multi-year partnership will benefit Boot Campaign and their commitment to the military
GATLINBURG, Tenn., June 3, 2015 /PR Newswire/ — Ole Smoky® Tennessee Moonshine, the most widely distributed moonshine in the country, announces today their official partnership with nonprofit Boot Campaign, where together they will help raise awareness and funds for military families.
Boot Campaign is a national nonprofit that promotes patriotism by putting civilians in combat boots; educates the community about issues challenging service members during and after serving; and provides financial assistance to military families to fill the gaps left by government programs and other nonprofits.
Ole Smoky Moonshine will support Boot Campaign through the sale of co-branded merchandise, starting with a Patriotic Limited Edition Gift Pack available this summer, where a dollar will be donated back to the Campaign for every unit sold. In addition, Boot Campaign will raise funds and awareness at Ole Smoky Moonshine events and at the company’s two Tennessee Distilleries, The Holler in Gatlinburg and The Barn at The Island in Pigeon Forge, where each year over 2 million visitors pass through to experience and taste real Appalachia moonshine.
“We couldn’t feel more proud to have an organization like Boot Campaign, who has shown a huge commitment to the military and their families, become part of our family,” said Joe Baker, co-founder of Ole Smoky Tennessee Moonshine. “We cannot wait to show them the same support and love our service men and women have shown our great nation.”
“We are so honored to partner with such a patriotic company as Ole Smoky Tennessee Moonshine; their commitment to our nation’s servicemen and women is unprecedented,” continued Robyn Payne, CEO of Boot Campaign. “Together, we’ll make a profound impact in the lives of America’s military families, by raising awareness of veterans’ issues and providing the assistance they absolutely deserve.”
To learn more about the partnership and how Boot Campaign and Ole Smoky will work together this summer and throughout the year, visit www.bootcampaign.org or www.olesmoky.com.
About Boot Campaign
Established in 2009, the Boot Campaign is a national 501(c)(3) charitable organization dedicated to promoting patriotism for America and our military community; raising awareness of the unique challenges service members face during and post-service; and providing assistance to military personnel, past and present, and their families. Retail sales of combat boots, apparel and mission-focused merchandise, general public donations and corporate sponsorships fund programs that support military families. These efforts extend to all generations of military personnel who endure significant physical, emotional and circumstantial hardships resulting from their service and sacrifice. Please visit www.bootcampaign.com to learn more.
About Ole Smoky® Tennessee Moonshine:
Currently, Ole Smoky Tennessee Moonshine nationally retails twelve flavors of moonshine made using authentic East Tennessee recipes. Folks from around the world come and experience the moonshining process at the company’s famed Gatlinburg distillery, The Holler™ (America’s most visited distillery) and new location, the Ole Smoky Barn at The Island in Pigeon Forge. Original Moonshine (100 proof), White Lightnin’™ (100 proof), Moonshine Cherries™ (jarred at 100 proof), Lightnin’ Line (80 proof): Strawberry Lightnin’, Lemon Drop Lightnin’ and Hunch Punch Lightnin’™, the 40 proof line including, Peach Moonshine™, Apple Pie Moonshine™, Blackberry Moonshine™, Pineapple Moonshine, Sweet Tea Moonshine and the most recently added, Harley Davidson’s Road House Customs™ Charred Moonshine (103 proof) are available selectively in all 50 states and Canada. Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country. True to its roots, each Ole Smoky Moonshine flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for over a century. For more information about the brand, please visit www.olesmoky.com. Find them on social media: Facebook.com/olesmoky, Twitter.com/olesmoky, Instagram.com/olesmoky.
