Campaign: Anthropologie Window Auction
Nonprofit Partner: The Nature Conservancy
Launch Date: December 29, 2014
Retailer Anthropologie will be auctioning off decorative items showcased in its impressive holiday window displays at 55 locations December 29-31 to benefit the Nature Conservancy. Window displays vary from store to store around a central theme. Holiday windows, for example, all featured winter birds, but each store creates their own unique display.
Started as a way to be more environmentally friendly (auctioning off window display items instead of sending them to a landfill), Anthropologie’s window auctions have come to be a meaningful piece of their social responsibility strategy. Without a large charity budget, holding auction events and store opening events to benefit local charity partners has been a way to spread awareness about causes important to the company. We love this creative and resourceful execution!