Kudos to Aflac for reaching their goal of $1.5 million contributed in this widely-shared transactional cause marketing effort! From their media release >>>
Aflac, the leading provider of voluntary insurance sales at the worksite in the U.S., announced today that it exceeded its 2016 goal for social interactions regarding the company’s #Duckprints campaign for childhood cancer. The year-long campaign rallied people across America to become active in the fight against pediatric cancer by asking them to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million. All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions.
Aflac Chairman and CEO Dan Amos said,
We are proud to have achieved and even exceeded our 2016 goal, which drew hundreds of thousands of people into this much-needed conversation about childhood cancer. But this is just one step on the way to achieving our highest goal of all and that’s eradicating childhood cancer, because every child deserves a lifetime and every family deserves to be whole.